By now, many leading banks and credit card providers have already invested in basic credit card analytics, such as value, behavior and needs/lifestyle segmentation, churn prediction, and credit risk analysis. Is this the end of road for customer insights in the field? Hardly so a this article summarizes five relatively niche ways of using credit card data, allowing banks and credit card providers to take things one step further towards separating themselves from their competitors by getting even more value out of the rich POS data at handabCredit card transactions are one of the richest sources of data for customer analytics in the financial services field; yet, ... step of acting as a direct marketing agency to target and reach out to customers based on their credit card spend profile.
|Title||:||Five New Opportunities in Credit Card Analytics|
|Author||:||Forte Consultancy Group|
|Publisher||:||Forte Consultancy -|