As a retailer, how can you leverage mobile technology to increase sales? Fast Shopper, Slow Store will show you how. From Best Buy to Borders, retail stores are closing their doors forever. More and more, consumers are looking to their mobile devices for the best products and the cheapest deals, and they all want to buy it fasteraat the touch of a button. The shop has lost it connection to this shopper. Gary Schwartz has been at the frontlines of the mobile industry for over a decade, and this book is about what companies can do to build the mobile tools necessary to reestablish a relationship with their mobile shoppers. Rich with examplesafrom Amazon to Barnes and Noble to GoogleaSchwartz gives a step-by-step approach to harnessing and executing the strategies necessary for companies to move into the mobile sphereaband see lasting, lucrative results.The Kindle Fire: Combining commerce with the immersive Kindle experience is the final frontier. Allowing ... Kindle Ownersa#39; Lending Library: Amazon Prime members who own a Kindle can aborrowa one title per month for free from Amazon.coma#39;s expanding library. Presently, there are a limited number of books available; Amazoncom did not receive consent to include titles from many publishers. In someanbsp;...
|Title||:||Fast Shopper, Slow Store|
|Publisher||:||Simon and Schuster - 2012-09-25|