qIn today's highly competitive global market, fashion designers, entrepreneurs and executives need state, federal, and international laws to protect their intellectual property - their brands and their products by which their customers recognize them. Fashion Law provides a concise and practical guide to the full range of legal issues faced by a fashion company as it grows from infancy to international stature. Updated to reflect recent legal decisions and regulatory developments, this revised edition covers such vital issues as intellectual property protection and litigation, licensing, anti-counterfeiting, start-ups and finance, commercial transactions, retail property leasing, employment regulations, advertising and marketing, celebrity endorsements, and international trade. Features of the text help to make legal concepts accessible to the la reader. More than 25 leading attorneys practicing in the emerging legal specialty of fashion law contributed the chapters for this authoritative text, and their expertise provides a foundation for fashion professionals and their legal advisors to work together effectively.q--Back Cover.... purchase items from him. Rolex suspected that Mottale was selling used Rolex watches that contained parts that were not supplied or authorized by Rolex, and generic replacement parts that were designed to fit authentic Rolex watches toanbsp;...
|Author||:||Guillermo C. Jimenez|
|Publisher||:||A&C Black - 2014-03-13|