Inhaltsangabe:Abstract: Music, celebrations, social gatherings and festivals have always been part of the lives of human beings, which is why the historical beginning of music festivals cannot be exactly stated. The lack of historical accuracy is proof that a need for music and social happenings has always existed among people. Moreover, music s influence on peoples cultures and governments has shown to be of great importance regarding the development of our international society. By looking at the last century alone, one can find many examples supporting this statement. For example, Rock a Roll in the 50-s demonstrated how a whole generation could be inspired by music, which resulted in cultural revolution and social change. Open-air music festivals are great promoters of new music genres and especially of the genres performers. Festivals have the potential to make young people aware of current issues that affect the future of our society. This potential has been recognised by the most successful festival in Europe- the Glastonbury Festival- that is known world wide. Some of the aspects that made this festival so successful are examined in this paper. From the author s point of view, factors contributing to the success of music festivals from an organisational perspective are a variety of interacting complex variables and conditions coming either from the various environments surrounding a festival, supporting or limiting it, or from the festival driving components and the festival itself. This paper will look at the operational side of the festival s driving components that are derived from the festival organiser s skills and actions taking into consideration the process-oriented nature of special events. qSuccessq and qregularly occurring open-air music festivalsq are defined in the next chapter. All following chapters will describe key aspects, methods and tools that need to be considered when organising an open-air music festival with a successful outcome from the viewpoints of both festival organisers and event management researchers. The event intensity and impact on the local community can be very high from an economical, social, and environmental perspective, but unfortunately those aspects cannot be included in this paper because of limited space and time even though they are of great importance. There are many factors coming in turn from the culture, economy and environment of the festival s surrounding community, all of which influence the festival s outcome. Entertainment licenses and safety officers from the local authorities are examples of such aspects. They cannot be looked at in detail either, because of the mentioned limitations, although they must be considered as part of the event s organisation if the goal is to produce a legal and successful festival. When the hospitality industry introduced Total Quality Management (TQM) to their businesses, they took over and adapted some ideas from the product industries, which had already established successful TQM systems, regardless of the fact that some of the differences between the service and the product industries are vast. Likewise, organising a music festival involves as much planning, administration, co-ordination, and evaluation as an event with different contents but a similar size or type of audience. Generally speaking, the management techniques of comparable events with miscellaneous themes have more similarities than differences. Therefore this paper will not only reveal examples and practices of music festivals, but it will also draw concepts from sports and other events, which are related to or can be adapted by music festivals. Most of the examples, however, will be drawn from Glastonbury Festivals, which is why an overview chapter about the event is also included. The Internet s contribution in today s internationalisation process and music industry is acknowledged in a separate chapter and is being used as a great opportunity of publishing this dissertation on the Internet to serve as a research site, where interested individuals can exchange their experience and opinions. Table of Contents: LIST OF TABLES AND ILLUSTRIATIONSV LIST OF ABBREVIATIONSVI 1.INTRODUCTION1 2.CLARIFICATION OF TERMS3 3.OVERVIEW OF THE GLASTONBURY FESTIVAL6 3.1The Reason for Choosing Glastonbury6 3.2History of The Glastonbury Festivals6 3.3Factors That Contributed to its Success9 4.THE ROLE OF EVENT MANAGEMENT13 4.1Changing Management Responsibilities13 4.2The Event Management Process14 4.3Project Management Techniques16 4.4Main Functions of Event Management18 4.5Communication20 4.6Key Aspects of Successful Event Management22 4.7Organizational Structure23 4.8Working With Performers24 4.9Conclusions27 5.PLANNING AS A KEY FACTOR28 5.1Definition28 5.2Pre-Planning Considerations28 5.3Feasibility Study30 5.4Festival Planning Process31 5.5Summary35 6.RISK MANAGEMENT36 6.1Definition36 6.2Tools For Identifying And Assessing Risks 37 6.3Major Incident And Contingency Plans39 6.4Major Incident Management Structure41 6.5Summary42 7.SOURCES OF CAPITAL43 7.1Budgeting43 7.2Elements of a Successful Event Business Plan44 7.3Sponsorship45 7.3.1Prospective Sponsors And Their Expectations46 7.3.2Types Of Sponsorship49 7.3.3Factors To Consider When Determining Sponsorship Levels49 7.4Admission50 7.5Other Sources of Income50 7.6Summary52 8.EVENT MARKETING53 8.1Definition 53 8.2Marketing Process54 8.3Marketing-Mix56 8.3.1Traditional Elements (P's) of the Marketing-Mix57 184.108.40.206Promotion57 220.127.116.11Product58 18.104.22.168Price58 22.214.171.124Place59 8.3.2New Elements (P's) of the Marketing-Mix60 126.96.36.199Participation and People60 188.8.131.52Physical Evidence61 184.108.40.206Process 61 220.127.116.11Packaging and Programming61 18.104.22.168Positioning62 22.214.171.124Partnership62 126.96.36.199Public63 8.4Marketing concept64 8.5Conclusions65 9.THE INTERNET66 10.ATTENTION TO DETAILS- EVENT LOGISTICS70 10.1Facilities70 10.1.1Venue70 10.1.2Temporary Structures, Barriers, Marquees and Large Tents71 10.1.3Production Infrastructure72 10.1.4Facilities For People With Special Needs72 10.1.5Electrical Systems, Special Effects And Pyrotechnics, Sound And Noise73 10.1.6Fire Equipment, Medical And First Aid, Information And Welfare, Sanitary Accommodations, Waste Disposal74 10.2Travel arrangements76 10.3Hospitality77 10.3.1Accommodation78 10.3.2Food and beverage79 10.3.2.1Licenses And Permits79 10.3.2.2Water79 10.3.3Four Stages Of Event Hospitality Success80 10.3.4Travel-Hospitality Packages81 10.4Suppliers82 10.5Security83 10.5.1Ticketing And Admission83 10.5.2Access84 10.6Summary85 11.CUSTOMER CARE86 11.1Definition86 11.2Moments Of Truth87 11.3Customers' Motives And Expectations88 11.4Service Quality88 11.5Crowd Safety89 11.5.1Health and Safety Management90 11.5.2Crowd Management91 11.5.3Stewarding and Communication with the Audience93 11.6Summary94 12.EVENT SHUT DOWN AND EVALUATION95 13.CONCLUSIONS97 APPENDIX BIBLIOGRAPHY INDEX MAIN POINTS OF THIS PAPER EIDESSTATTLICHE ERKLAERUNGService. Quality. Philosophies. Verifiability. for. Special. Events. (by. Tony. Ireland ). The Development of quality The initial concepts of quality as a management discipline started in the US during the 1940a#39;s as industry increased production of equipment in the expansion for the ... industry. It was only in the 1960a#39;s and 70a#39;s that companies in the west started to pick up on the concepts of quality. ... In turn Quality Management Systems became the foundation of Total Quality Management.
|Title||:||Factors that contribute to the success of regularly occurring open-air music festivals from an organizational perspective|
|Publisher||:||diplom.de - 2000-05-04|