When creating a unique experience for consumers, and in response to consumer demand for personalized products, retailers increasingly offer products customized to meet the individual consumer's need. A developing technology emerging in the retail setting is body scanning, with which consumer body measurements can be taken and then used to create personalized apparel products. However, this relatively new technology has little research backing its usefulness and practicality in the eyes of consumers. In order to better gauge the adoption of the technology in terms of diffusion within a retail context, an analysis of the personal factors contributing to consumers' willingness to use body scanning was conducted.The data of this research shows that consumers are interested in testing the service. Therefore, it is beneficial for retailers to begin researching the product offerings made possible by body scanning technology, and the costs of implementinganbsp;...
|Title||:||Factors Contributing to Consumer Willingness to Adopt Body Scanning Technology|
|Publisher||:||ProQuest - 2007|