The subject of Strategy is extremely complex and perhaps can be taught only through the use of Cases. Unfortunately, most of the available cases in Strategic Management tend to be extremely long, which test more the patience rather than the intellectual rigour. This book thus fulfills the void in the literature by offering a bouquet of cases that are designed not only to test the operational understanding but the conceptual and intellectual discipline that the reader must inculcate to be a successful strategist.The book contains 24 cases, ranging from mammoth public sector organisations like SBI and SAIL to global corporations like Cray and Apple, as also the sublimely interesting episodes in the like of Phoolan Devi and Princess Diana. All the cases are extremely readable, and are designed to introduce the different aspects of Strategic Management to the reader.The book is a must read for students, strategists as well as practicing managers.The company will not cease making low- end Macs but increasingly will cede that territory to clone makers as more come onboard this year. ... find itself reporting to a stern taskmaster in CEO Scott McNealy. ... Apple hopes to take advantage of its skills at making computers and software effortless to use, while Sun isanbsp;...
|Title||:||Extremely Short Cases on Strategic Management|
|Publisher||:||Excel Books India - 2002-08-01|