Experiments in Persuasion

Experiments in Persuasion

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... by verbal inquiry that the subject held an attitude position opposite to the one he was to argue for in the essay. ... him before be undertook to write an essay on why the OSU football team should not be allowed to participate in the Rose Bowl.

Title:Experiments in Persuasion
Author:Ralph L. Rosnow, Edward J. Robinson
Publisher:Academic Press Inc - 1967


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