Experiencing Music Video

Experiencing Music Video

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Here at last is a study that treats music video as a distinct multimedia artistic genre, different from film, television, and indeed from songs themselves. Carol Vernallis describes how musical, visual and verbal codes work together in music video and reveals modes of representing race, class, gender, and sexuality that characterize the music video form.Music videoa#39;s brief, multivalent form may not provide the viewer with enough time to pick a good match from this set, leaving the viewer wondering what the props signify. ... In narrative film, a funny detail a€” a crooked hat, a facial scar, a limp a€” helps define the character and, ... Somewhat similarly (allowing for the shift in associations conveyed by gender and power), Bono wears a French-cut T-shirt in anbsp;...

Title:Experiencing Music Video
Author:Carol Vernallis
Publisher:Columbia University Press - 2004


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