company also would not use the trade name, then it is permissible to ascribe little or no value to the trade name. ... If the reader is in an original equipment manufacturer (OEM) auto parts company, with only about a dozen potential customers, and already selling to those ... The argument is made, aGosh, we are already selling to their customers, and we know the buyers at, say, Ford better than they do.
|Title||:||Executive's Guide to Fair Value|
|Author||:||Alfred M. King|
|Publisher||:||John Wiley & Sons - 2008-04-11|