This text presents the dynamics of business communication with a lively, conversational writing style that takes students inside leading companies to (1) learn basic principles of business communication, (2) understand important communication issues, and (3) to profit from up-to-date discussions of the latest developments. *Focuses on actual companies and business situations to successfuully demonstrate how business communication works. *Concentrates on the essential communication skills needed to succeed in business today - skills that help students gain a competitive edge whether as employees vying for corproate positions, entrepreneurs competing for sponsors, or small-business owners competing for customers. *Offfers practical, realistic assignments, giving students; (1) vivid view of business communication; (2) on-the-job practice applying newly learned principles; and (3) exposure to all types and sizes of organizations, both domestic and international.Tom Sant, Persuasive Business Proposals (New York: American Management Association, 1992), summarized in Soundview ... Wood, The Business Library and How to Use It (Detroit: Omnigraphics, 1996), 53-76; Sherwyn P. Morreale and Courtland L. Bovee, ... aquot;How to Paraphrase Effectively: 6 Steps to Follow, aquot; Research paper.com [accessed 26 October 1998] www.researchpaper. com/ writing-center/30.html. 25. ... Spain, Hoovera#39;s Handbook of American Business 1994 (Austin, Tex.
|Title||:||Excellence in Business Communication|
|Author||:||John V. Thill, Courtland L. Bovée|
|Publisher||:||Pearson College Division - 2002-07-01|