European Retail Research

European Retail Research

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The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publicationa€™s concept.itoring of Web 2.0 creates new approaches to lead-user identification in the retail business (Ernst et al. 2004). Once identified ... While manual filtering requires a lot of time and resources, automatic scanning methods are not yet able to assure adequate data quality. Once identified, interesting blogs can be monitored relatively resource-friendly via RSS feeds (Koller/Alpar 2008). Problems in data qualityanbsp;...

Title:European Retail Research
Author:Peter Schnedlitz, Dirk Morschett, Thomas Rudolph, Hanna Schramm-Klein, Bernhard Swoboda
Publisher:Springer Science & Business Media - 2010-09-08


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