European Cases in Strategic Management

European Cases in Strategic Management

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control over all activities ranging from component manufacturing to final sales and service. It is rumoured that, during this period of heady success, Zanussi had very seriously considered launching a takeover bid for Electrolux, then a struggling Swedish company less than half Zanussia#39;s size. ... Its efforts to take over AEGa#39;s appliance business in Germany had failed because the conditions stipulated for theanbsp;...

Title:European Cases in Strategic Management
Author:John Hendry
Publisher:Cengage Learning EMEA - 1999


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