Table 7. The Marketing Mix Model Elements Description Key Factors Full range of products and service attributes. lnitiall , the thou ht rocess . . , , y p Functionality, Appearance, was that a good product will always sell . . Product . , , . . Packaging anbsp;...
|Title||:||Essentials of modern marketing management & supply chain systems for vegetable seed companies|
|Author||:||Germain N. Pichop, Hassan S. Mndiga|
|Publisher||:||AVRDC-WorldVegetableCenter - 2007|