Essentials of Marketing Communications

Essentials of Marketing Communications

4.11 - 1251 ratings - Source

'Essentials of Marketing Communications' gives students a concise overview of the strategic and tactical decision-making processes involved in marketing communications. It also links the current theories of marketing communications to consumer behaviour iNEW TO THIS EDITION While retaining the core structure of the second edition, this third edition includes: aquot;- aquot;aquot;a more up-to-date account of communication theory;aquot; aquot;- aquot;aquot;more extensive coverage of exhibitions and trade fairs;aquot; aquot;- aquot;aquot;a ...

Title:Essentials of Marketing Communications
Author:Jim Blythe
Publisher:Pearson Education - 2006


You Must CONTINUE and create a free account to access unlimited downloads & streaming