This book provides practical guidance in how to research, prepare and present a great marketing plan.... you should plan for service recovery, how your organization will recover from a service lapse and satisfy customers. ... automaker presented owners with a free iPod nano to make amends for inconveniencing them.21 Internal marketing isanbsp;...
|Title||:||Essential Guide to Marketing Planning|
|Author||:||Marian Burk Wood|
|Publisher||:||Pearson Education - 2007|