Essential Guide to Marketing Planning

Essential Guide to Marketing Planning

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This book provides practical guidance in how to research, prepare and present a great marketing plan.... you should plan for service recovery, how your organization will recover from a service lapse and satisfy customers. ... automaker presented owners with a free iPod nano to make amends for inconveniencing them.21 Internal marketing isanbsp;...

Title:Essential Guide to Marketing Planning
Author:Marian Burk Wood
Publisher:Pearson Education - 2007


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