The results support a general importance of the role of identity centrality at both the individual and group levels, providing a catalyst for future studies examining the role of the self-concept in consumer behavior.One-Dimensional Self-Concept Research ... Chapter 3: Essay 1 - Isolating Multiple Selves: Exploring the Role of Identity Motives on Identity Centrality in the Formation of Self-Brand Connections...............29 3.1. Introduction.
|Title||:||Essays on Multiple Identities and Motivated Consumption: Exploring the Role of Identity Centrality on Self-brand Connections|
|Author||:||Tracy R. Harmon|
|Publisher||:||ProQuest - 2007|