Epica Book 24: Europe's Best Advertising

Epica Book 24: Europe's Best Advertising

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Epica 24: Europes Best Advertising is an essential text for those working in the advertising industry. It is the only reference annual on European advertising that covers all types of media, from commercials and print publications to internet sites and integrated marketing campaigns. Epica Book 24 includes articles by Lewis Blackwell and Mark Tungate, author of Media Monoliths (Kogan Page, 2004) and Adland (Kogan Page, 2007), as well as an introduction by Filip Nilsson, creative director of Forsman a Bodenfors, Gothenburg.... a€œUnreadable Credit Card Slipa€ Agency Executive CD Interactive CD Art Directors Designer Producer Account Director ... In bars and nightclubs, it added a special component to the mobile terminals used by staff to take credit card payments.

Title:Epica Book 24: Europe's Best Advertising
Author:Epica, Epica Awards
Publisher:A&C Black - 2011-08-01


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