Entrepreneurship: Ideas in Action

Entrepreneurship: Ideas in Action

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Students today realize becoming a business owner is a career option. ENTREPRENEURSHIP: IDEAS IN ACTION 5E provides students with the knowledge needed to realistically evaluate their potential as a business owner. This text encourages students to examine all the major steps involved in starting a new business: Ownership, Strategy, Finance, and Marketing. As students complete the chapters, they develop a business plan and learn what it takes to get an entrepreneurial venture off to a good start. Market research, budgeting, selecting a business location, and financing the business are covered using real-life examples that students can relate to. Information on online research, including online business planning, is also included. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.Who takes care of routine maintenance at retail sites? Property management companies assist a variety of businesses by managing their daily operations. Retail locations, office parks, and residential communities use their services.

Title:Entrepreneurship: Ideas in Action
Author:Cynthia Greene
Publisher:Cengage Learning - 2011-01-06


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