This exciting new text helps student entrepreneurs succeed in the modern arena, in which new technology-intensive products and services are the engines of venture creation and economic growth. It shows students how to understand their industry dynamics and customer needs, test their venture idea in the market and with target customers, and write a successful business plan for a startup or a corporate venture. The authors use clear frameworks and systematic methods that are based on the decades of experience, not just in the classroom, but from starting, advising, and helping to manage successful ventures.Target User Hondaa#39;s Goal We had products for young women and families, but nothing focused on young men. ... Element: Understanding User Needs Source: Honda case from Meyer, The Fast Path to Corporate Growth, 2007; Portions reproduced ... Frame these into an interesting, meaningful exhibit as an appendix in the business plan. ... Are the insights discovered and presented in the Market Analysis section driven into a compelling base-level product, system, or service design?
|Title||:||Entrepreneurship: An Innovator's Guide to Startups and Corporate Ventures|
|Author||:||Marc H. Meyer, Frederick G. Crane|
|Publisher||:||SAGE - 2010-12-07|