This book is among the first to combine a historical view of media texts with a critical look at their textual diversity today. The thirteen chapters cover corpora of early news-papers and pamphlets, present-day news stories and commentaries, TV talk shows and commercials as well as internet presentations. The studies focus on the wide range of text types in 18th century newspapers and the interpersonal strategies of pamphlets; they pursue the development of the persuasive potential of headlines and advertisements right down to the sophisticated postmodernist and multilingual examples of today. Other topics are the definition and structure of news stories and commentaries, the interpersonal and multi-modal aspects of talkshows, and more radically, the questioning of the journalistas role in the age of the internet. Generally the stress is on the attention-getting side of media texts rather than on the manipulative qualities investigated by critical discourse analysis.just as in the Caamp;A ad a the songs serve as a kind of musical stream- ofconsciousness. Again the lyrics refer to the inner life of a person, presumably the product user: the Ford Focus one goes aYou gonna be bad, you gonna be bold, you gonnaanbsp;...
|Title||:||English Media Texts Past and Present|
|Publisher||:||John Benjamins Publishing - 2000-12-04|