Encyclopedia of Survey Research Methods

Encyclopedia of Survey Research Methods

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In conjunction with top survey researchers around the world and with Nielsen Media Research serving as the corporate sponsor, the Encyclopedia of Survey Research Methods presents state-of-the-art information and methodological examples from the field of survey research. Although there are other qhow-toq guides and references texts on survey research, none is as comprehensive as this Encyclopedia, and none presents the material in such a focused and approachable manner. With more than 600 entries, this resource uses a Total Survey Error perspective that considers all aspects of possible survey error from a cost-benefit standpoint.While other self-administered instruments, such as mail questionnaires and simple email collection, share with Internet surveys the ... Other advantages of Internet surveys are in the direct processing of the collected data in electronic form, bypassing the tedious and ... and other commercial activities, in which often full credit card details are required, with only a relatively minor extent of electronic fraud, anbsp;...

Title:Encyclopedia of Survey Research Methods
Author:Paul J. Lavrakas
Publisher:SAGE Publications - 2008-09-12


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