Encyclopedia of Sports Management and Marketing

Encyclopedia of Sports Management and Marketing

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Request a FREE 30-day online trial to this title at www.sagepub.com/freetrial_sro This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers.Managers of event venues can spot any problem quickly and react; service quality can be improved. Consultant ... The usage fee type is based on the actual billable use of mobile phones by the consumer. ... SMS and Personalization Short message service (SMS) is one of the most widely used wireless technologies. SMSanbsp;...

Title:Encyclopedia of Sports Management and Marketing
Author:Linda E. Swayne, Mark Dodds
Publisher:SAGE Publications - 2011-08-08


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