Once only associated with North America and Europe, formal athletic events are now becoming more prevalent in Asia as well. With the expansion of this industry, there is a need for efficient and strategic advertising to promote competitions, events, and teams. Emerging Trends and Innovation in Sports Marketing and Management in Asia brings together research and case studies to evaluate and discuss the effectiveness of current methodologies and theories in an effort to improve promotional activities and the organization of all aspects of the sports industry. This publication is an essential reference source for academicians, researchers, industry practitioners, and upper-level students interested in the theories and practices of sports marketing and management with a special focus on Asia.Devilsa were known to be the most enthusiastic national supporters in the world ( Chung, 2004). ... who supported Chan Ho Park, who played for the LA Dodgers, also supported him in the past and this support was repeated as Hyun Jin Ryu distinguished himself in the MLB 2013 season. ... 1969 was Taiwana#39;s first entry into the Little League World Series, operated by the U.S. Little League establishment.
|Title||:||Emerging Trends and Innovation in Sports Marketing and Management in Asia|
|Author||:||Leng, Ho Keat|
|Publisher||:||IGI Global - 2015-01-31|