Electronic Marketing

Electronic Marketing

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John was previously an Associate Partner in Accenture, specialising in CRM and financial services. Eamonn Galvin specialises in creating and implementing sales and marketing strategies and has worked for such companies as General Electric, Ericsson, Diageo, Aer Lingus and Microsoft. Martin Evans is a senior academic at Cardiff Business School and has been at the forefront of industry and academy collaboration, especially in the area of data-informed marketing.... and building the second biggest a#39;personalsa#39; service from scratch, Yahoo now believes it has two services that are ripe for ... (www.joeboxer.com), a manufacturer of mena#39;s underwear, and Easyjet (www.easyjet.com), the low-cost airline carrier, ... EXHIBIT 12.6 ONLINE LAUNCHES FOR VOLVO S60 AND XC90 Advertising.

Title:Electronic Marketing
Author:John O'Connor, Eamonn Galvin, Martin J. Evans
Publisher:Pearson Education - 2004


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