Electronic Commerce

Electronic Commerce

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E-commerce continues to have a dramatic impact on virtually every aspect of business. And following the 2009 recession on electronic commerce, its role is even more critical. Packed with the most cutting-edge coverage available, ELECTRONIC COMMERCE, 10e equips students with a solid understanding of the dynamics of this fast-paced industry. It delivers comprehensive coverage of emerging online business strategies and technologies in the electronic commerce marketplace. By detailing how the landscape of online commerce is evolving, this market-leading text reflects changes in the economy and how business and society are responding to those changes. Balancing technological issues with the strategic business aspects of successful e-commerce, the new edition includes expanded coverage of e-commerce growth in China and the developing world, social media and online marketing strategies, technology-enabled outsourcing, and the latest development in online payment processing systems. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.Another early rich media ad showed a Ford Explorer driving into the Web page. ... and are even more intrusive than pop-ups or interstitials because they occur on the Web page itself and offer users no obvious way to dismiss them. ... Some Web sites offer advertisers the opportunity to sponsor all or parts of their sites.

Title:Electronic Commerce
Author:Gary Schneider
Publisher:Cengage Learning - 2012-05-22


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