Information technology has revolutionized the way business is conducted, especially since the adoption of the Internet by the business community over the last decade. As the marketplace has become global in character, conducting business electronically has opened up fresh opportunities for reaching new markets for both finding and selling products. New business models are emerging that allow organizations to both reduce costs and achieve competitive advantage through the manipulation of information accompanying the physical business process. A companion web site contains additional material, including a comprehensive glossary. The bookas practical approach is reinforced by various case studies.D- The service was available in 36 countries around the world B 625 employees with a customer service unit of 400 people ... most successful and commercial examples can be illustrated by the Mondex Card, and the American Express Blue Card. ... This facilitated a number of applications, such as loyalty point initiatives.
|Title||:||Electronic Business & Commerce|
|Author||:||Michael Chesher, Rukesh Kaura, Peter Linton|
|Publisher||:||Springer Science & Business Media - 2013-11-11|