Effective Framing in Design

Effective Framing in Design

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In this thesis I characterize these two important challenges facing design teams in their struggle to develop successful products: (1) the team must frame the design challenge around real user needs---to figure out what people want; and (2) the multidisciplinary team must come to agreement about this framing. Through studies of over 60 graduate NPD teams and an industry case study I characterize the role that this design team framing plays in successful NPD and propose a model to help understand how design teams negotiate towards a shared understanding of the design situation. Through a better understanding of these two dimensions and an investigation of an important framing tool, metaphor, I am able to present a set of guidelines and practices to help NPD teams navigate these difficult design phases.For example, the Microsoft Zune mp3 music player featured wireless peer-to-peer sharing between Zune users, yet the ... and Hulet Stahl (1990) argued that software development problems are also worthy of the moniker of wicked problems.

Title:Effective Framing in Design
Author:Jonathan Henry Grenville Hey
Publisher:ProQuest - 2008


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