Economics of Strategy

Economics of Strategy

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In today's global recession, strong management of firms and organizations are of the utmost importance. Best-selling Economics of Strategy focuses on the key economic concepts students must master in order to develop a sound business strategy. Bringing economic theory and strategic analysis to life in an engaging and uniquely modern way, Besanko et al. have collaborated for over 15 years to build an introductory business course that combines basic concepts from economic theory of the firm and industrial organization with ideas from modern strategy literature. The newly revised 5th edition offers more real-world applications to make materials studied in undergraduate Managerial Economics, Business Strategy, and Industrial Organization courses relevant. Armed with general principles, today's studentsa€”tomorrow's future managersa€”will be prepared to adjust their firms' business strategies to the demands of the ever-changing environment.This book focuses on the economic principles that form the building blocks of strategy and details the tools youa€™ll need to perform comprehensive analysis of a firma€™s economic strategy.

Title:Economics of Strategy
Author:David Besanko, David Dranove, Mark Shanley, Scott Schaefer
Publisher:John Wiley & Sons - 2009-09-22


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