This second edition of eCommerce Economics addresses the economic issues associated with using computer-mediated electronic networks, such as the Internet, as mechanisms for transferring ownership of or rights to use goods and services. After studying this book, students will recognize problems that arise in the electronic marketplace, such as how to gauge the competitive environment, what products to offer, how to market those products, and how to price those products. They also will understand the conceptual tools required to evaluate the proper scope of public policies relating to electronic commerceRecall from Chapter 5 that brand names can convey information to consumers about product quality. ... In addition, a company might use another companya#39;s name, symbol, or logo on its own site in a way that questions the integrity ... Brand Brand value in 2010 ($ billions) Source: Interbrand Annual Survey, 2010, ( http://www.interbrand. com/best_global_brands.aspx) ... Louis Vuitton 21.9 Apple 21.1 Marlboro 20.0 Samsung 19.5 Honda 18.5 Quantity of internet auction services s Figureanbsp;...
|Title||:||ECommerce Economics, Second Edition|
|Publisher||:||Taylor & Francis - 2011-03-18|