Never Highlight a Book Again! Just the FACTS101 study guides give the student the textbook outlines, highlights, practice quizzes and optional access to the full practice tests for their textbook.Introduction to Services Marketing Chapter 2. Consumer Behavior in a Services Context Chapter 3.Positioning Services in Competitive Markets Chapter 4. Developing Service Products: Core and Supplementary Elements Chapter 5.
|Title||:||e-Study Guide for: Essentials of Services Marketing by Christopher H. Lovelock, ISBN 9789810679958|
|Author||:||Cram101 Textbook Reviews|
|Publisher||:||Cram101 Textbook Reviews - 2012-01-01|