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Most experts agree that the advent of internet retailing has transformed the marketplace, but until now students of the subject have had to search far and wide for comprehensive up-to-date analyses of the new business landscape. Coverage of the recent dot-com boom and bust obscured the fact that e-retailing is now firmly established in global business, promising growth rates that will continue to rise globally. This much-needed book provides readers with a guide to the implementation and operation of a successful e-retailing business, and has been written for students, entrepreneurs and researchers at all levels. By identifying and explaining the underlying principles of e-retailing and its relationship with conventional retail methods, this research-based book leads readers through this exciting and emerging subject. Throughout, case studies are explored, including: Ipod Nike Amazon e-Bay McDonald's Nokia. With accessibly written features such as key learning points, questions, think points and further reading, e-Retailing is core reading for anyone using, studying or researching the internet or e-retailing.High efficiency of the computer-controlled logistics systems is largely behind the success of a#39;bricks and clicksa#39; retailers such as Tesco. ... Dell (www.Dell.co.uk) have been pioneers in telemarketing and direct selling since the late 1980s, demonstrating that a complex product ... Screwfix has 0.5 per cent of the UK repairs, maintenance and home improvement market, but a massive 20 per cent of the directanbsp;...

Author:Charles Dennis, Tino Fenech, Bill Merrilees
Publisher:Routledge - 2004-08-26


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