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E-BUSINESS, 9e, International Edition continues to have a dramatic impact on virtually every aspect of business. And following the Global Economic Crisis, its role is even more critical. Packed with the most cutting-edge coverage available, E-BUSINESS, 9e, International Edition equips students with a solid understanding of the dynamics of this fast-paced industry. It delivers comprehensive coverage of emerging online technologies and trends and their influence on the electronic commerce marketplace. By detailing how the landscape of online commerce is evolving, this market-leading text reflects changes in the economy and how business and society are responding to those changes. Balancing technological issues with the strategic business aspects of successful e-commerce, the new edition includes expanded coverage of international issues, social networking, mobile commerce, Web 2.0 technologies, and updates on spam, phishing, and identity theft.Many users find interstitials even more annoying than pop-up ads because they are larger and a more forceful interruption of the 220 Web-browsing ... Another early rich media ad showed a Ford Explorer driving into the Web page. ... Some Web sites offer advertisers the opportunity to sponsor all or parts of their sites.

Author:Gary P. Schneider
Publisher:Cengage Learning - 2011


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