E-business and E-commerce Management

E-business and E-commerce Management

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Aimed at students, this work covers various aspects of e-business - focusing on sales and marketing, as well as detailing procurement, supply chains, and the legal and security considerations. It contains a range of features to help you learn effectively including margin definitions, international case studies, activities and web links.5 Outline the internal changes a company may need to make when introducing e- business. 6 Summarize the ... UK Cabinet Office. Available online at: www. cabinet-office.aov.uk7 innovation/1 999/ecommerce/ec.body.pdf. Doherty ... Rayport, J. and Jaworski, B. (2003) Introduction to E-Commerce, 2nd edn. McGraw-Hill, NY.

Title:E-business and E-commerce Management
Author:Dave Chaffey
Publisher:Pearson Education - 2007


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