Aimed at students, this work covers various aspects of e-business - focusing on sales and marketing, as well as detailing procurement, supply chains, and the legal and security considerations. It contains a range of features to help you learn effectively including margin definitions, international case studies, activities and web links.5 Outline the internal changes a company may need to make when introducing e- business. 6 Summarize the ... UK Cabinet Office. Available online at: www. cabinet-office.aov.uk7 innovation/1 999/ecommerce/ec.body.pdf. Doherty ... Rayport, J. and Jaworski, B. (2003) Introduction to E-Commerce, 2nd edn. McGraw-Hill, NY.
|Title||:||E-business and E-commerce Management|
|Publisher||:||Pearson Education - 2007|