qThe second edition of this great book brings a wealth of updates and insights into international advertising. Barbara Mueller has a knack of drawing you in so that you find yourself unable to put each chapter down. One of the great strengths of the book is that it provides context, be it historic, societal or marketing, along with considerable depth of knowledge.q---Douglas West, University of Birmingham --As far back as March 2007, Toyota began receiving complaints of gas pedals being slow to rise after being stepped on. Engineers fixed the problem in the Tundra pickup in 2008, but troubles persisted in other models. ... incentive campaigns (post-recall, Toyota offered customers o percent interest, five-year loans, and competitive lease prices and free maintenance across 80 percent of its vehicle line-up), anbsp;...
|Title||:||Dynamics of International Advertising|
|Publisher||:||Peter Lang - 2011|