qThis book explores important social issues that call for reform such as health care, self-perceptions, and corporate responsibilities to the environment, giving readers a guide to understanding and appreciation behind social marketing and how it can be used to positively alter social conscience and create social changeq--Provided by publisher.The questionnaire consists of 8 questions closed in unique choice, of a multiple- choice closed question, 3 scales of classification and two open questions. The answers were treated with the software Sphinx. The sample consists of 45.5% of anbsp;...
|Title||:||Dynamics of Competitive Advantage and Consumer Perception in Social Marketing|
|Publisher||:||IGI Global - 2013-08-31|