Domesticity and Consumer Culture in Iran

Domesticity and Consumer Culture in Iran

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qExploring the process of Iran's modernization through the double lens of domesticity and consumer culture, Pamela Karimi demonstrates the extent to which the Iranian house has served as the place of encounter with the qotherq and of reconsideration of the nation as qhome.q Domesticity and Consumer Culture in Iran examines the interplay between native aspirations, foreign influences, gender roles, consumer culture and women's education as they intersect with taste, fashion, domestic architecture and interior design in modern Iran. Throughout, ideas of consumer culture and gender are at its core, but other important socio-political subjects are examined in order to view Iran's modernization through the prism of its people's private lives. Presenting a new perspective on the 1979 Iranian revolution, re-read vis-a-vis the opinions of Shiite religious scholars, the Left, and the revolutionary elites, this book demonstrates how Iranians have contested the public-private dichotomy as manifested in the Islamic Republic's texts, images, and actual physical spacesq--Overview of the book The present study of the Iranian home analyses its transformation in some historical detail and explores the process of Irana#39;s modernization by examining the nationa#39;s interior design. ... Although imported Western ideas and the decisions made by the state were certainly catalysts in the movement to bring Iran into step with up-todate and possibly beneficial technology in the home, anbsp;...

Title:Domesticity and Consumer Culture in Iran
Author:Pamela Karimi
Publisher:Routledge - 2013


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