Diversity in European Marketing

Diversity in European Marketing

4.11 - 1251 ratings - Source

This case book offers a non-traditional issue-centered perspective to European marketing. Focusing on some of the key challenges faced by managers charged with developing pan-European marketing strategies, marketing problems are placed into the context of these challenges and capture the multiple facets and implications for European marketing in an integrative manner.Prescribers The Bazile Handset and service aims to help older persons to live securely at home and outdoors. ... Mobile phone makers Doro (Sweden) sells a range of 11 ergonomic mobile phones for the elderly, called a#39;Phone Easya#39;, a#39; Handleanbsp;...

Title:Diversity in European Marketing
Author:Thomas Rudolph, Bodo B. Schlegelmilch, András Bauer, Josep Franch, Jan Niklas Meise
Publisher:Springer Science & Business Media - 2012-03-09


You Must CONTINUE and create a free account to access unlimited downloads & streaming