This case book offers a non-traditional issue-centered perspective to European marketing. Focusing on some of the key challenges faced by managers charged with developing pan-European marketing strategies, marketing problems are placed into the context of these challenges and capture the multiple facets and implications for European marketing in an integrative manner.Prescribers The Bazile Handset and service aims to help older persons to live securely at home and outdoors. ... Mobile phone makers Doro (Sweden) sells a range of 11 ergonomic mobile phones for the elderly, called a#39;Phone Easya#39;, a#39; Handleanbsp;...
|Title||:||Diversity in European Marketing|
|Author||:||Thomas Rudolph, Bodo B. Schlegelmilch, András Bauer, Josep Franch, Jan Niklas Meise|
|Publisher||:||Springer Science & Business Media - 2012-03-09|