Distribution Channels

Distribution Channels

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Using numerous real-life examples, Distribution Channels explores the chain that makes products and services available for market and explains how to make the most of each step of the process. By defining the role and significance of the various partners involved, including distributors, wholesalers, final-tier channel players, retailers and franchise systems, the text provides a clear understanding of the entire go-to-market process, whilst also explaining channel partners' business models and how to engage with them for effective market access. Distribution Channels covers both the tactical and strategic dimensions of channel economics as well as containing information on accessing and servicing markets and customers, controlling brands, integrating web and online channels, building the value proposition and creating differentiation. Comprehensive and clear, this book provides you with the knowledge needed to improve your business model to ensure maximum market exposure and successful product delivery.However, once overcome, the opportunities are significant with McDonalda#39;s now operating in over 100 countries and more than half its stores overseas and players like Starbucks, Subway, 7-Eleven and many others achieving significant success. ... of clean, bright, attractive restaurants where you will be greeted with a smile and served promptly and accurately. ... aspect of a franchise systema#39;s operational activities is defined in the operations manual and communicated through traininganbsp;...

Title:Distribution Channels
Author:Julian Dent
Publisher:Kogan Page Publishers - 2011-06-03


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