Disseminative Capabilities

Disseminative Capabilities

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Oppat analyzes cooperations in Product Development with a special focus on the Automotive Industry. The in-depth case studies conducted concentrate on joint car development projects between Magna Steyr, an Austrian-based company, and German-based BMW, Mercedes Benz, and Audi.problem. introduction. Audi1 is a German-based car manufacturer well-known for luxury sedans and station wagons. The Audi A4 and Audi A6 street versions were already on the productions lines when the idea of adding an off-road versionanbsp;...

Title:Disseminative Capabilities
Author:Kay Oppat
Publisher:Springer Science & Business Media - 2009-02-18


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