Discipline and Indulgence

Discipline and Indulgence

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The early Cold War (1947a€“1964) was a time of optimism in America. Flushed with confidence by the Second World War, many heralded the American Century and saw postwar affluence as proof that capitalism would solve want and poverty. Yet this period also filled people with anxiety. Beyond the specter of nuclear annihilation, the consumerism and affluence of capitalisma€™s success were seen as turning the sons of pioneers into couch potatoes. In Discipline and Indulgence, Jeffrey Montez de Oca demonstrates how popular culture, especially college football, addressed capitalisma€™s contradictions by integrating men into the economy of the Cold War as workers, warriors, and consumers. In the dawning television age, college football provided a ritual and spectacle of the American way of life that anyone could participate in from the comfort of his own home. College football formed an ethical space of patriotic pageantry where men could produce themselves as citizens of the Cold War state. Based on a theoretically sophisticated analysis of Cold War media, Discipline and Indulgence assesses the perioda€™s institutional linkage of sport, higher education, media, and militarism and finds the connections of contemporary sport media to todaya€™s War on Terror.College Football, Media, and the American Way of Life during the Cold War Jeffrey Montez de Oca ... select Saturday mornings, our fall ritual began in the parking lot of Kentucky Fried Chicken on Shattuck Avenue in Berkeley, California.

Title:Discipline and Indulgence
Author:Jeffrey Montez de Oca
Publisher:Rutgers University Press - 2013-07-31


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