Disaster in Dearborn

Disaster in Dearborn

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Tells the disastrous story of the design and development of the Edsel, with insights into this spectacular failure of the automobile industry to sell a car that it had marketed extensively.to Eckela#39;s specifications using of as many off-the-shelf Zephyr parts as practi- EDSEL FORD: cal, although many were ... The only THE FINAL YEARS truly unique aspect of the car was the rear with its exposed spare tire. ... Just about the only group to escape Henrya#39;s wrath were white, Anglo-Saxon, Protestant farmers.

Title:Disaster in Dearborn
Author:Thomas E. Bonsall
Publisher:Stanford University Press - 2002


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