Digital Innovations for Mass Communications

Digital Innovations for Mass Communications

4.11 - 1251 ratings - Source

In every field of mass communicationsa€”advertising, entertainment studies, journalism, public relations, radio-television-film, tourism, and visual reportinga€”professionals understand the importance of storytelling. Regardless of whether the finished product is a commercial, an in-depth investigative piece, a public service campaign, an independent documentary, a travelogue, or a collection of photographs, effective storytelling requires a combination of creativity, empathy, and expertise. Through the innovative technologies and techniques described in this textbook, students will learn how to turn passive readers and viewers into engaged and regular users. The sixteen chapters each include a brief introduction, assignments, simple-to-follow step-by-step exercises, and sources for additional information in which users will learn to produce apps, informational graphics, quick response codes, quizzes, simulations, smartphone and table icons, social media campaigns, three-dimensional pictures, and video. Students will work with the following programs: Blogger, Dreamweaver, Excel, Facebook, GeoCommons, Google Maps, Illustrator, Imgur, iMovie, Infogram, iShowU, JavaScript, JustGive, Kaywa, Kickstarter, LinkedIn, Onvert, Photoshop, Pixel Resort, QuickTime, Reddit, Second Life, SurveyMonkey, TheAppBuilder, Twitter, Vizualize, Wikipedia, Word, WordPress, and YouTube. When digital innovations are added to traditional print and screen presentations, a media user is not only allowed to interact with the information but can also physically engage with the story displayed. Giving students the tools they need to transform their storytelling in this manner is the ultimate goal of this textbook.One of the best resources for games is the website of the High School Journalism Initiative (HSJ) with its office at the ... To continue with the answers-first format, every Friday, the online magazine Slate presents a 12-question news quiz byanbsp;...

Title:Digital Innovations for Mass Communications
Author:Paul Martin Lester
Publisher:Routledge - 2013-11-12


You Must CONTINUE and create a free account to access unlimited downloads & streaming