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How to leverage the enduring human need for analogue experiences to attract and retain more customers in a digital world. Anything that can be digitised will be digitised. But can the digital-connect ever really replace the personal touch? Is word-of-mouse always more effective than word-of-mouth? And what of customersa€™ enduring need for analogue experiences (think analogue watches, paperback books and multiplex movie theatres, for example). In your rush to embrace your customersa€™ digital mind are you ignoring an equally valuable asset: their analogue heart? Better yet, how can you leverage the analogue heart to provide your company or brand with an unbeatable competitive edge? The answer, according to internationally acclaimed futurist, Anders Sormon-Nilsson is Digilogue a€” the a€˜translational sweet-spot, the convergence of the digital and the analogue.a€™ A book that will revolutionise how you do business in a digital world, Digilogue provides powerful insights, strategies and tools to help you provide value to digital minds, while connecting with analogue hearts.Yes, through education and digital convenience. Go online and find any number of educational videos. Thinking about switching from PC to Apple? Here is how to switch your mindset. Thinking about syncing your iPad, MacBook Air andanbsp;...

Author:Anders Sorman-Nilsson
Publisher:John Wiley & Sons - 2013-06-19


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