The Dictionary of Strategy: Strategic Management A-Z is a lively, contemporary sourcebook that will help illuminate major debates, issues, and scholarship in strategic management. The dictionary is a teaching tool that introduces the reader to the major terms in the field, giving them a general framework of strategic management. The book presents a unique, existential view of strategy that emphasizes strategic debate of the big issues, strategic thinking at all levels of an organization, and the idea that that one can start at many different points and gain information about the environment and constraints necessary to form an appropriate strategy.We can apply this to the case of Samsung Electronicsa#39; cellular phone business in Asia. ... minutes a day, so the president gave instructions to the Raamp;D department to survey the market and see what other uses they could give to the cell phone.
|Title||:||Dictionary of Strategy|
|Author||:||Louise Kelly, Chris Booth|
|Publisher||:||SAGE Publications - 2004-05-05|