Developments in Marketing Science

Developments in Marketing Science

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Vols. for 1978- are the proceedings of the 2nd- annual conference of the Academy of Marketing Science.The management should stress a aquot;We Care for Youaquot; attitude with exoeditiOus problem resoultions. ... Secondly, this study has shown that those who 10ined the auto club for aquot;passiveaquot; reasons such as family/friend influences were not as ... card with them and were more likely to place a club membership bumper sticker on their cars than less satisfied members. ... aquot;Tangibilizedaquot; membership takes a form of a tangible oba€” ject which acts as a constant reminder of the club mema€” bership.

Title:Developments in Marketing Science
Publisher: - 1978


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