I believe this book can contribute a lot of value to those wishing to bridge the gap between creative inventor and commercial entrepreneur. It cites numerous case studies that do exemplify many points, although to be fair it does seem to be quite repetitive and high-level in places.Despite this, the subject can be difficult to address and the authors have done a good job of it. In the most part, it is easy to consume, perhaps a little simplistic for my own selfish needs.Regardless of points of view, the onus is clearly on the reader to interpret and action this recollection and guidance in an effective manner. Particularly effective for helping individuals that are unsure what to do next with their ideas.... product and service development list a memorable variant on Osborna#39;s theme is Eberlea#39;s SCAMPER checklist, an acronym ... at the industry level on just four questions:89 1 What factors could be reduced well below the industry standard?
|Title||:||Developing New Business Ideas|
|Author||:||Andrew Bragg, Mary Bragg|
|Publisher||:||Pearson Education - 2005|