The credit card industry today is a multi-trillion dollar business that employs hundreds of thousands of people across the globe and impacts literally billions of people every day. Yet there is no comprehensive book or reference material available in the marketplace that provides fact-based perspectives on how to develop and manage a successful card business - despite the significant demand from all those involved in the industry. Developing and Managing a Successful Payment Cards Business offers information, analysis, observations, perspectives and advice on developing and managing a card business. There is comprehensive coverage of all areas including card business strategy, product development, customer acquisition and retention strategies, and product marketing techniques.Cardholders who choose to defer payment of their card balances are called a#39; revolversa#39; and the balance carried ... In the US, a majority of credit card receivables revolve and almost half of those who pay interest make only the minimum payment. ... rate of interest on the borrowings is expressed as the annual percentage rate (APR) - a mathematical calculation which ... Issuers offer lower interest rates on balance transfers and from time to time during selected promotional periods or foranbsp;...
|Title||:||Developing and Managing a Successful Payment Cards Business|
|Author||:||Jeff H. Slawsky, Samee Zafar|
|Publisher||:||Gower Publishing, Ltd. - 2005-01-01|