Designing Brand Identity

Designing Brand Identity

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The scope of material includes history of identity design up to information about online brand identity standards, naming and trade-marking, with practical project management resources about decision making and creating brand briefs.From translating the vision of a CEO and conducting research, through designing a sustainable identity program and building online branding tools, this book helps companies create stronger brands.

Title:Designing Brand Identity
Author:Alina Wheeler
Publisher:John Wiley & Sons - 2003-02-04


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