Design Matters--A Lot

Design Matters--A Lot

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This Element is an excerpt from From Concept to Consumer: How to Turn Ideas into Money (ISBN: 9780137137473) by Phil Baker. Available in print and digital formats. Why design matters more now than ever, what every company can learn from Apple, and a five-step industrial design process that works. One element is among the most important parts of creating a successful consumer technology product: industrial design. Ita€™s so powerful that it can impact the emotional bond between product and user. As products become smaller and more personal, they become expressive of who we are. Thus, ID becomes even more important....Applea#39;s MacBook Air, noted earlier, is an ultra-thin notebook with a stunning industrial design. Its aluminum enclosure provides the sturdiness needed for a portable product in one of the thinnest form factors ever. Yet a number of sacrificesanbsp;...

Title:Design Matters--A Lot
Author:Phil Baker
Publisher:Pearson Education - 2009-10-12


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