This essential guide provides you with a tailored introduction to the design techniques and production practices employed in the media industry. It presents clear and relevant explanations of how to design and produce any type of print and online publication to a professional standard, from pre-planning through to going to press or online. In providing the context, principles and thinking behind design over time, alongside the key practical techniques and know-how, this resource will enable you to present information clearly and effectively. Key features: Provides a complete resource, explaining the background, theory and application of design as well as the ahow toa Tutorials and exercises demonstrate how to create clean, attractive and well-targeted designs Supported by a comprehensive gallery of examples and case studies Highly illustrated throughout Colour aHow toa sections explain in detail how to create layouts and work with type, pictures and colour successfully Design for Media is a core resource for students and professionals in journalism, PR, advertising, design and across the media and creative sectors.The browser software compares the colour code with a standard web safe colour chart, and if it does not correspond to an existing ... RGB colours are additive primaries used for computer hardware and cameras, scanners and digital printing.
|Title||:||Design for Media|
|Author||:||Di Hand, Steve Middleditch|
|Publisher||:||Routledge - 2014-07-10|